Ann Michell

Shapewear, beauty products, and sportswear

Client: Ann Michell

What I did: Art direction, branding, composites, illustrations, package design

Ann Michell logo

Ann Michell is a diverse line of shapewear products aimed primarily at women. This was a pitch to rebrand their existing identity so that they can standout from their competition and set the tone to position themselves as a premium brand due to their (at the time) unique Powernet technology for body shaping.

Stationery kit
Classic product line packaging
AM Beauty & Body – Product Lineup

AM Beauty & Body is a line of beauty enhancement products. I was commissioned to create a logo and bilingual label designs.

AM Sportswear logo

Almost immediately after the launch of the AM Beauty & Body product lineup, Ann Michell also launched a new line of activewear for women. My role again was to create a logo. The logo had to give a sense of connection to the other subsidiary, but it also had to stand on its own. This was achieved by using a circular symbol and similar type treatment.

AM Sportswear catalog samples

Catalog for the sales team to distribute and use as a sales tool.